https://thelogolab.com/blog/ Daily notes on logo design, brand identity, and logo creation technology from The Logo Lab. en-us https://thelogolab.com/blog/born-vector-ai-logo-quality/ https://thelogolab.com/blog/born-vector-ai-logo-quality/ Sun, 02 Aug 2026 12:00:00 GMT One question separates serious AI logo tools from toys: what format is the mark born in? Not exported to. Born in. https://thelogolab.com/blog/wordmark-monogram-or-symbol/ https://thelogolab.com/blog/wordmark-monogram-or-symbol/ Sat, 01 Aug 2026 12:00:00 GMT Before fonts and colors, a logo makes one structural choice, and each option is a bet on how your brand will be encountered. https://thelogolab.com/blog/rebrand-or-refresh/ https://thelogolab.com/blog/rebrand-or-refresh/ Fri, 31 Jul 2026 12:00:00 GMT Named problems have sized solutions, from a $0 consistency tune-up to a full rebrand. Five questions tell you which one you actually need. https://thelogolab.com/blog/logo-color-psychology/ https://thelogolab.com/blog/logo-color-psychology/ Thu, 30 Jul 2026 12:00:00 GMT Blue does not manufacture trust. Color's real job is identification, and identification is relative to who else in your market got there first. https://thelogolab.com/blog/favicon-to-billboard/ https://thelogolab.com/blog/favicon-to-billboard/ Wed, 29 Jul 2026 12:00:00 GMT A logo lives between 16 pixels and 48 feet. Most marks are designed for the one size they will never be used at: comfortably large on a monitor. https://thelogolab.com/blog/real-cost-of-a-free-logo/ https://thelogolab.com/blog/real-cost-of-a-free-logo/ Tue, 28 Jul 2026 12:00:00 GMT A free logo is a loan with compounding interest: shared DNA, no legal footing, ransomed files, and a rebrand already on the calendar. https://thelogolab.com/blog/why-every-logo-looks-the-same/ https://thelogolab.com/blog/why-every-logo-looks-the-same/ Mon, 27 Jul 2026 12:00:00 GMT Nobody sets out to be generic. Blanding is the sum of individually reasonable decisions, and it quietly transfers your ad spend to the market leader. https://thelogolab.com/blog/how-ai-logo-generators-work/ https://thelogolab.com/blog/how-ai-logo-generators-work/ Sun, 26 Jul 2026 12:00:00 GMT Template shufflers, diffusion models, and constrained vector generation: three very different machines hide behind the same marketing label. https://thelogolab.com/blog/vector-vs-raster-logos/ https://thelogolab.com/blog/vector-vs-raster-logos/ Sat, 25 Jul 2026 12:00:00 GMT If a PNG is the master file of your brand, you are one billboard, one embroidered polo, or one retina display away from an expensive lesson. https://thelogolab.com/blog/five-second-logo-test/ https://thelogolab.com/blog/five-second-logo-test/ Fri, 24 Jul 2026 12:00:00 GMT Show someone your logo for five seconds. What they can sketch an hour later is your actual brand. Everything else is decoration.