Every other logo maker starts with a blank canvas. The Lab starts with a verdict. We grade your brand against your actual competing market across five dimensions, then rebuild what failed. You keep every file, forever.
The Lab pulls your competing market, studies how the category actually presents itself, and grades your brand where it fights for attention. The grade is specific, cited, and a little uncomfortable. That is the point.
How far your brand sits from the category default. Template logos and stock icons fail here first.
Whether your mark survives the five-second test. Simple geometry wins, decoration loses.
Favicon to billboard. Raster-only files, thin details, and gradient soup all get flagged.
Whether your colors, type, and voice hold together across your site, socials, and materials.
Whether you could actually defend this brand. Shared templates and stock marks score zero.
Drop your website or logo. The Lab grades you against your competing market across five dimensions and shows its work. Free, no account.
The Lab generates four brand directions engineered to fix your lowest grades, each with a logo, palette, type pairing, and the strategy behind it.
Pay once, download the full kit. SVG, PNG, brand guidelines, social templates, and your before-and-after report card. All yours, forever.
Most logo makers charge monthly to keep using your own brand, and none of them will tell you whether it works. The Lab grades first, builds second, and hands you every file outright. Cancel-proof, because there is nothing to cancel.
Your five-dimension report card, graded against your competing market, with the receipts. Delivered to your inbox. No account, no card, no obligation to fix anything. Fair warning: most brands score lower than their owners expect.
The Lab analyzes your brand assets and your competing market, then scores five dimensions: distinctiveness, memorability, scalability, consistency, and ownability. Every grade comes with the specific evidence behind it, not a vibes-based score.
The Lab uses AI for market analysis and exploration, with strict design constraints that keep marks clean, geometric, and scalable. Every mark is born vector, not traced from a blurry image. Lab Polished adds a human designer who works until your brand regrades in the A range.
No. The moment you purchase, your direction is retired from the Lab permanently. That is also why ownability is one of the five grades: a brand you share with eleven competitors was never really yours.
Good, argue with it. The grade shows its evidence, and if the evidence is wrong you can correct the inputs and regrade free. If your brand genuinely scores well, we will tell you not to buy anything. A high grade is a fine outcome for us; you will remember who told you the truth.
Regenerate once for free with an updated brief. Still not right? Full refund, no questions. The Lab only keeps money for brands that ship.
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