Daily notes from the Lab.
Logo design, brand identity, and the technology that builds them. One post a day, evidence over vibes. Follow along by RSS.
Born Vector: The Quality Bar for AI Logo Generation
One question separates serious AI logo tools from toys: what format is the mark born in? Not exported to. Born in.
2 min readWordmark, Monogram, or Symbol: Picking the Right Logo Type
Before fonts and colors, a logo makes one structural choice, and each option is a bet on how your brand will be encountered.
2 min readRebrand or Refresh? Grade Your Own Logo First
Named problems have sized solutions, from a $0 consistency tune-up to a full rebrand. Five questions tell you which one you actually need.
2 min readLogo Color Psychology: Less Magic, More Market
Blue does not manufacture trust. Color's real job is identification, and identification is relative to who else in your market got there first.
2 min readFavicon to Billboard: Designing a Logo That Scales
A logo lives between 16 pixels and 48 feet. Most marks are designed for the one size they will never be used at: comfortably large on a monitor.
2 min readThe Real Cost of a Free Logo
A free logo is a loan with compounding interest: shared DNA, no legal footing, ransomed files, and a rebrand already on the calendar.
2 min readWhy Every Logo Looks the Same: The Blanding Problem
Nobody sets out to be generic. Blanding is the sum of individually reasonable decisions, and it quietly transfers your ad spend to the market leader.
2 min readHow AI Logo Generators Actually Work (and Where They Fail)
Template shufflers, diffusion models, and constrained vector generation: three very different machines hide behind the same marketing label.
2 min readVector vs. Raster Logos: Why That PNG Is Costing You
If a PNG is the master file of your brand, you are one billboard, one embroidered polo, or one retina display away from an expensive lesson.
2 min readThe Five-Second Logo Test: Why Memorability Beats Beauty
Show someone your logo for five seconds. What they can sketch an hour later is your actual brand. Everything else is decoration.
2 min read